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NorthStar Operators

Fractional GTM

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Monthly engagements

Experienced operators. Clear direction. Hands-on growth.

NorthStar Operators helps businesses build strategy, teams and systems to grow. We partner with founders and leadership teams to sharpen positioning, connect with the right customers, and turn marketing into a measurable driver of revenue.

Our work combines senior marketing leadership with hands-on execution, informed by the realities of running a business: margins, budgets, people and priorities.

How we work

Three ways to engage

Ongoing leadership

An embedded partnership to lead your marketing and GTM function and coordinate execution.

Focused projects

A defined scope to solve a specific problem, build a strategy, or prepare for launch.

Managed programs

Ongoing execution and optimization for selected growth channels.

Monthly offerings

Pricing

Monthly engagements, tailored to your stage, team, and priorities.

Flagship

Fractional CMO & Growth Leadership

Experienced marketing leadership embedded in your business. We'll set the strategy, lead your team and external partners, and make the marketing plan actually work for your business.

  • Marketing strategy and direction: quarterly planning, budgeting, resource analysis and implementation
  • Team leadership, hiring and agency management
  • Brand and creative direction, including campaign architecture and planning
  • Performance marketing: customer acquisition and retention strategy

$12K–$20K / month

Based on need. Every engagement is built around what your business actually requires.

Includes 3 of the programs below

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A La Carte Options

Individual programs that can be engaged standalone or bundled under the Fractional CMO & Growth Leadership package.

Revenue Strategy & Go-to-Market

A clear plan for where revenue growth will come from and what it will take to achieve it. Whether you're launching, entering a new market, or working through stalled growth, we connect positioning, offer, channels and resources around a practical plan.

  • Sales process audit and optimization
  • Demand generation audit and optimization
  • Organic, paid, and event marketing strategy and execution
  • Customer acquisition cost and LTV enhancement

$6K–$10K / month

Based on deliverables

Search, Content & Customer Acquisition

We launch and optimize organic and paid marketing channels to drive qualified buyers to your website. Whether you're looking to appear more in Google search, LLMs, YouTube, Reddit, or other key channels, we know how to get you in front of your buyers quickly and affordably.

  • Review and optimization of organic and paid search strategies
  • YouTube, Reddit, and social media strategies
  • Email, PPC, SMS, and additional channel exploration, launch and optimization

$6K–$10K / month

Based on deliverables

AI & Marketing Operations

Typing a prompt in Claude or ChatGPT is fine and dandy, but does your team really understand how to harness AI tools? We identify practical applications for AI and automation, then implement them across marketing and sales workflows, customer follow up and reporting.

  • Marketing workflow and technology audits
  • Tech stack design and analysis
  • AI-assisted content and research processes
  • CRM and marketing automation
  • Reporting dashboards and measurement systems, e.g. profit forecast dashboard
  • Team training and operating procedures

$6K–$10K / month

Based on deliverables

Retention & Lifecycle Marketing

Enhancing customer retention, referrals and expansion is one of the best ways to quickly grow revenue. We audit where your business is at with its customer lifecycle marketing strategy and install the right playbook to increase revenue from your existing customer base.

  • Audit and optimization of customer marketing strategies
  • LTV and customer churn analysis and optimization
  • Referral, renewal, and expansion opportunity audit and optimization
  • Review and customer evangelism campaigns

$6K–$10K / month

Based on deliverables

Brand & Visual Identity Design

Creating a compelling brand and visual identity for your business is a must in the crowded digital world we live in. We meet with your team and craft the perfect brand identity to capture the unique values and beliefs your company brings to the table.

  • Foundational branding and brand identity package or rebrand
  • Brand design: logos, icons, supporting graphics
  • Brand system development: color palette, font system, brand book
  • Strategic business development: brand positioning and growth priorities + deployment
  • Brand system implementation: how to integrate the branding and stay true to the brand book in a consistent way

Based on scope & deliverables

Monthly engagement, shaped around your priorities

Let's find the right engagement.

Not sure which option fits? Book a free call and we'll recommend the right scope based on your goals, team, and timeline.