NorthStar Operators
Fractional GTM
Growth teams,
on demand.
NorthStar Operators embeds battle-tested go-to-market leadership into your company, with no full-time overhead, no ramp-up. Two senior operators who have scaled funded SaaS and eight-figure consumer brands, shipping revenue from week one.
50+
SaaS and consumer brands advised
25yrs
Combined GTM leadership across the bench
Operators behind
The operators
Two leaders, one bench.
One operator who built pipeline for venture-backed SaaS, one who built brands people line up for. Together they cover the entire revenue surface.
Jeremy Boudinet
SaaS GTM & Pipeline · Dallas, TX
12+ years building B2B SaaS growth engines: VP of Growth at Textla, Senior Brand Manager at Nextiva, and Director of Marketing at Ambition, where he built the function from zero. Founder of The Boudinet Agency, advising 50+ companies.
- Textla · Nextiva · Ambition · Gong · Prezi · Cirrus Insight
- Scaled Textla to 8-figure ARR on guerrilla marketing, zero ad spend
- Published in Time, Entrepreneur, and Inc · 10K+ LinkedIn following
James Elledge
eCommerce, Brand & Demand · Austin, TX
Full-stack Fractional CMO/CRO working at the intersection of marketing, sales, product, finance, and operations. Founder of Juniper & James Golf, former Director of Sales at King Ranch, CMO at Epic Western, and a founding partner at Duck Camp, plus 5 years building Deep Eddy Vodka into a national brand.
- Duck Camp · King Ranch · Epic Western · Mighty Swell · Deep Eddy Vodka
- 300%+ YOY wholesale growth; Shopify and Shopify POS migrations
- Media buying, sponsorships, field marketing, and P&L ownership
What we do
Full-funnel GTM firepower
From awareness to closed-won to repeat purchase, one bench covering both B2B pipeline and DTC demand.
Brand & Positioning
Sharpen the narrative, build market presence, and win share of voice through thought leadership and multi-channel visibility.
Demand & Pipeline
Inbound, outbound, SEO, paid, and lifecycle programs built around your ICP, measured in qualified pipeline, not impressions.
Sales Velocity
Enablement, competitive positioning, pricing, and buyer-journey work that shortens the cycle and lifts win rates.
eCommerce & Retail
Shopify and POS stacks, merchandising, direct mail, wholesale channels, and retail marketing that moves units.
The approach
How we operate
A senior operator, embedded for a defined horizon, accountable to the numbers your board actually watches.
Diagnose
Two weeks mapping pipeline, pricing, and the one lever that's capping your growth curve.
Activate
We rebuild the GTM motion and stand up the playbooks your team runs every single week.
Scale
Hand off to a team that's already moving, with the systems and targets documented and owned.
Engagements
How to work with us
Flexible models built around the stage you're in and the outcome you need.
Fractional GTM Lead
A senior operator in your Slack, your standups, and your board deck, running the function quarter by quarter.
GTM Sprint
A 6-week intensive to diagnose, rebuild, and hand off a specific motion: outbound, pricing, or lifecycle.
Advisory
Monthly office hours and async counsel for founders who need a senior sounding board without the full embed.
Selected work
Writing, podcasts & plays
Some of the thinking behind the playbooks we run for clients.
The Organic Inbound Marketing Playbook for B2B
The State of B2B SaaS Sales
How Textla Scaled With Guerrilla Marketing & Zero Ad Spend
Growth Focus Podcast
How to Gamify Sales Productivity
Accelerate! Podcast · Ep. 319
Meet Jeremy Boudinet of Nextiva
VoyagePhoenix Magazine
What operators say
Word from the field
"One of the most creative and resourceful growth marketers I've ever worked with. He helped us build a brand presence that punched way above our weight class."
Brian Trautschold
Co-Founder & COO, Ambition
"A wizard at his craft. You will be hard pressed to find a more talented and effective GTM leader. His enthusiasm is contagious and he inspires teams to win."
Scott Johnson
Growth Ops, Ubiquitous
"He thinks differently. While many marketers have years of bias, he comes with a fresh perspective that lets him use whatever is working now. He hustles and produces results."
Jake Jorgovan
Serial Entrepreneur, Content Allies
Let's find your next lever.
Thirty minutes, no pitch deck. Bring your numbers and we'll tell you where the growth is hiding.